Co-designed Sambas move to Jjjjound’s rhythm
A co-branded redesign of adidas Originals’ Samba silhouette marks the brand’s first-ever creative partnership with Montreal-based studio Jjjjound.
Produced in two leather colourways – one black with white stripes, another white with black stripes – by artisans at adidas’ Scheinfeld factory, the choice of behind-the-scenes campaign imagery “pays homage to those that have transformed the collaborative concept into reality”, the business said.
Each pair possesses dual-branded sock liners and comes with “custom vintage hang tags” in a co-branded box with Jjjjound tissue paper. They will become available on March 27.
The predominantly black colourway is to be sold via the Canadian company’s website exclusively, whereas pairs of the black-striped, white style will also be purchasable through adidas’ Confirmed application.
Image: adidas Originals/Jjjjound.
