Canadian cold-climate footwear and apparel brand Baffin has announced artists Meg O’Hara as its newest brand ambassador. 

It brought Ms O’Hara on board shortly before the start of an expedition she has Icelandic Odyssey. She will head to Iceland with Baffin as her official footwear and apparel supplier to carry out work focused on ocean conservation and the preservation of polar and sub-polar environments.

She said the expedition would involve “traversing Iceland’s breathtaking landscapes but also championing the protection of our planet’s fragile ecosystems among policy makers”. 

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