Two senior appointments at PrimaLoft
Performance insulation materials developer PrimaLoft has announced two senior appointments that, it says, “underscore a new strategic vision” that focuses on product innovation to “enable authentic experiences while reducing environmental impact”.
Chris Gallo is joining as PrimaLoft’s new senior vice-president for product strategy, bringing extensive experience of apparel, outerwear, footwear and accessories from working previously at New Balance, adidas and Reebok.
At the same time, Andrea Paulson will become PrimaLoft’s new senior vice-president for innovation and technology, joining from footwear brand Saucony, where she led on material development and innovation.
PrimaLoft said hiring Ms Paulson signalled “a strategic shift to user-driven product innovation”. Its aim is for the insights of the new senior vice-president for innovation and technology to “drive the development of cutting-edge insulation materials that push the boundaries of both performance and sustainability”.
The company also made the point that moving from prominent consumer brands to PrimaLoft offered a new opportunity to the new members of its leadership team. It explained that, because PrimaLoft partners with nearly 1,000 different consumer brands, Ms Paulson and Mr Gallo will now have the opportunity “to make a broader impact on the outdoor and apparel industries”.
