Curry Brand creates signature shoe for De’Aaron - sportstextiles: Lea SportsTextiles

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Curry Brand creates signature shoe for De’Aaron Fox

25/11/2024
Curry Brand creates signature shoe for De’Aaron Fox
Under Armour’s Curry Brand has introduced a fox-themed shoe for its new ambassador Sacramento Kings’ guard De’Aaron Fox, the first athlete to join the brand named after NBA superstar Stephen Curry.

The shoe’s low, runner-inspired profile introduces a new look to traditional basketball footwear and is said to emphasise speed, a signature De’Aaron Fox trait.

Playing up on the fox theme, the strap across the top of the shoe has been modelled on a fox tail, as is the inaugural colourway of the shoes which go on sale on December 6.

Image courtesy of Under Armour

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