Moncler’s Ruffini named fashion trailblazer
The British Fashion Council has announced that Moncler CEO Remo Ruffini will receive the Trailblazer Award for his contribution to the fashion industry at The Fashion Awards 2024.
The awards, whice take place on December 2 at Royal Albert Hall, London celebrate the role of fashion at the intersection of culture and entertainment.
Mr Ruffini will be recognised for his pioneering leadership and creative vision in guiding Moncler through disruptive ideas like the Moncler Genius platform.
In 2003, Ruffini took over the helm of Moncler leading to the company to be listed on the Milan Stock Exchange in 2013. In addition, Ruffini's acquisition of Stone Island in 2021 marked another significant step in Moncler's evolution, creating the Moncler Group.
In February 2018, Ruffini launched Moncler Genius which redefined the brand’s cultural relevance in the digital era, introducing constant dialogue and engagement with new and bigger communities through pioneering collaborations including Craig Green, Jonathan Anderson, Richard Quinn and Simone Rocha. Since then, Moncler Genius has evolved into a platform for co-creation, teaming up with partners from multiple industries - spanning art, esign, entertainment, music, sport and culture and bringing a new energy and meaning to the world of luxury.
In October 2024, Moncler presented “The City of Genius” in Shanghai, an immersive experience that closed Shanghai Fashion Week.
Caroline Rush, CEO of the British Fashion Council, said: “Ruffini has reimagined Moncler’s approach, building a brand that wholeheartedly embraces creativity, innovation and collaboration across disciplines, ultimately setting a new standard for the luxury industry entirely. His work with Moncler Genius exemplifies the pioneering spirit at the very core of this award and we are so excited to celebrate with him in December.”
The Trailblazer Award celebrates the very best innovators and creatives in fashion, whose work in the past year has significantly shaped the industry.
