Arc’teryx names new executive team for Veilance
31/01/2025
Arc’teryx has recruited Marissa Pardini to join the Veilance team as general manager, where she will oversee the brand’s global strategy. She was formerly at Vans, where, as head of product and merchandising, she contributed to the VF-owned brand’s $1 billion direct-to-consumer sales, the company stated.
“The addition of Marissa and Ben to our Veilance team marks a pivotal moment in our journey as we double down on our commitment to innovation and excellence with this unique line in the Arc’teryx collection,” commented Stuart Haselden, CEO of Arc’teryx. “Their combined leadership and innovative thinking will be instrumental in elevating Veilance as a leader in the performance luxury space.”
The Canadian company has also named Matt Bolte Chief Merchandising Officer. His career spans 17 years at Nike and as an associate at ThenWhat, a consultancy. At Arc’teryx, he will oversee merchandising, planning, programming and business development across all product categories.
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