Perfect Moment appoints legal expert from Timberland as it eyes expansion

26/03/2025

Skiwear brand Perfect Moment has appointed Kristine Marvin from Timberland to the new position of general counsel.

She will be responsible for advancing Perfect Moment’s legal framework, brand protection, and strengthening operations in support of the company’s rapid global expansion.

She previously served as vice president and general counsel at Timberland, where she oversaw its corporate governance, brand protection, trade compliance, and risk management.

She supported Timberland’s global customs work and led trade defence across more than 100 countries for the parent company’s popular brands, including The North Face, Vans, Timberland, Dickies, Smartwool, Icebreaker and JanSport. She was also involved in all of Timberland’s public company activities and regulatory reporting as a NYSE-traded company before its $2.3 billion acquisition by VF Corporation.

Perfect Moment president Jane Gottschalk said: “As we continue to expand our global presence, her leadership will help safeguard our brand, drive efficiency and growth, and strengthen our foundation as a public company for the benefit of our stockholders.”

The appointment of Marvin follows the recent moves by Perfect Moment to strengthen its production and management team with key hires from Canada Goose. The newly appointed team members had contributed to the rapid growth of Canada Goose, a leading peer in the luxury outerwear market with revenues up 48% over the past four years, topping C$1.3 billion in FY2024. The team is looking to deliver a similar growth trajectory for Perfect Moment.

The brand was launched in 1984 in France, relaunched by Max and Jane Gottschalk in 2012, and acquired by the company in 2017 and 2018.