Salomon brings sportstyle retail concept to China
11/08/2025
At the store’s opening, Salomon introduced a creative project it has launched known as the ‘Road to the Future’ to highlight next generation design talents from China. Four artists were invited to reimagine the brand’s XT-Whisper, fusing performance gear with experimental fashion and storytelling. This collaborative project with HypeBeast was first presented at Paris Fashion Week this past June.
It signals the brand’s desire to highlight French and Chinese design strengths.
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