New backing for Ten Thousand - sportstextiles: Lea SportsTextiles

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New backing for Ten Thousand

11/08/2025
New backing for Ten Thousand
Performance sports brand Ten Thousand has received new funding from Forza Capital, which contributed to the company’s $21.5M Series A round in 2022. The New York based direct-to-consumer brand was founded by Eugenio Labadie and Keith Nowak in 2016. 

“We backed Ten Thousand because they don’t chase trends — they set standards. This Series B round is about accelerating what they do best: building elite gear for real athletes. We’re investing in substance, not hype,” commented Sabin Burrell, Forza Holdings co-founder and managing partner.

Ten Thousand has garnered a devoted following in a changing men’s activewear market where upstart brands in the likes of Gymshark, Vuori, Satisfy and Rhone seek to disrupt established players. 

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