Archroma and Fibre52 partner to offer one-step bleach-and-dye system
08/12/2025
The Fibre52 system was developed by Innova, a company based in Houston, Texas. It replaces conventional caustic bleaching with a low-temperature process that is said to preserve the natural layer of wax on cotton fibres. This results in stronger, softer and more durable fabrics, in addition to minimising the need for softeners.
Made for cotton fabrics, the process is said to “perform exceptionally” on cotton/polyester blends.
“Through our partnership with Archroma, we can now deliver that vision at scale—combining Fibre52’s neutral-pH, caustic-free technology with Archroma’s Avitera SE dyes to create a
complete, low-impact bleach-and-dye system. This is how the industry moves forward:
practical innovation that improves performance, protects fibres, and dramatically reduces
environmental impact,” commented Laura Thornquist, president of Innovo Fiber LLC.
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