Traditional Norwegian touches elevate Norrøna's old garments
Norwegian brand Norrøna has unveiled the third Norrøna x Recouture One Of A Kind collection, featuring unique fashion pieces upcycled from old products by designer Hilde Hoff Nordskar.
Jørgen Jørgensen, Norrøna CEO and fourth generation owner, began the collaboration in 2023 after discovering her custom upcycled pieces.
He said: “The collaboration with Hilde is a cool initiative to give the products we can’t repair a completely new life. Recouture One Of A Kind is driven by a true enthusiasm for the past and allows each product to tell its own exciting story.”
Several items from the third collection will be available exclusively at the New York City Flagship launch party on March 19.
Image: Hilde said each piece blends Norwegian heritage craftsmanship with modern design.
