Nike creates design programme for 3D-printed Air Max
Nike has launched a research and design programme, bring designers from Beijing, London, Los Angeles, Mumbai, New York, Paris, Shanghai and Tokyo to its headquarters in May to develop 3D-printed Air Max styles.
These designers will work with Nike mentors to develop shoes that reflect their individuality and celebrate their communities.
Andy Caine, creative director of Nike Sportswear, said: “Air Works is about celebrating the cultural impact of Air Max and inviting a core group of global creatives to imagine what its future could look like."
Each local Air Works designer will launch a limited-run version of their shoe, leading into Air Max Day 2027.