Laurent Muckensturm joins Hyosung Europe
Laurent Muckensturm has been appointed marketing manager for textiles in Europe by Hyosung TNC. The sport and lifestyle apparel industry expert has worked for Puma, Babolat and was most recently a head of sales for German outdoor brand Jack Wolfskin.
“Laurent brings enormous resources to our growing global brand marketing team,” commented Sora Yoo, vice president marketing for Hyosung TNC. “His tremendous understanding of European brand, retail and consumer needs, not to mention his proficient language skills in French, German, Spanish and English, will help us further our global position as a major textile solution provider.”
At Hyosung TNC, he will be in charge of developing the company’s specialty fibres and fabrics to targeted brand and retail accounts in France, Italy, Spain, and the UK. He will also be in charge of promotional programs with industry partners.
