Adidas-Salomon AG has appointed Erich Stamminger as president and CEO of the adidas brand with immediate effect. In this newly created function, Mr Stamminger will be in charge of the adidas brand’s business worldwide and report directly to Herbert Hainer, chairman and CEO of adidas-Salomon. All global functions and regional heads of the adidas brand will report to Mr. Stamminger.

Mr Stamminger was appointed to the executive board of adidas-Salomon AG in 1997. Since January 2000, he has served as board member responsible for global marketing. In January 2004 he assumed additional responsibility for adidas in North America as president and CEO of adidas America Inc.

He began his career at adidas in 1983 as head of market research for adidas Germany. In 1991, he became marketing director and in 1994 managing director of adidas Germany. He then moved to a regional role as senior vice president, Region Europe, Africa, Middle East in 1996. In 1998, Region Asia was added to his area of responsibility.