Reebok International has named Paul Harrington as president and CEO of the Reebok brand, effective immediately. Mr Harrington will report directly to Paul Fireman, chairman and CEO of Reebok International Ltd.

Mr Harrington previously served as the company's senior vice president of Global Operations and chief supply chain officer, responsible for all regional sales and marketing functions as well as the global supply chain organisation.

In his new role, he is responsible for the Reebok brand's business worldwide. The leaders of all of the brand's global functions, including product and marketing, as well as the brand's regional heads now report directly to him.

Mr Harrington first joined Reebok in 1994 and has held several executive level positions. In November of 2004, he assumed responsibility for the Reebok brand's Europe and Asia regions and in August of 2005 he added the North American region to his role.