Oakley, Inc. has appointed Giuseppe Servidori as the company's vice president (VP) and managing director of Oakley Europe, its wholly-owned subsidiary. Mr. Servidori brings more than 15 years of experience to his new role and will oversee the company's European business operations including sales, marketing and operations. He will report directly to chief operating officer Link Newcomb.

Since November 2003, Mr. Servidori has served as senior vice president of Luxottica North America responsible for the sales, marketing, operations, product development and product distribution in the US, Canadian and South American markets.