Everlast signs men's underwear licence agreement
Everlast Worldwide Inc. has signed an agreement with H Best Ltd for the licensee's 2(x)ist division to develop and introduce Everlast men's/boy's underwear and men's loungewear and sleepwear. The new Everlast products, which will be launched this year, will be sold through US sporting goods retailers and department stores.
Mike Tawil, president of H Best Ltd and its 2(x)ist division, stated, "Everlast is the ideal brand name to help 2(x)ist further penetrate the market for men's underwear and related items. Everlast is a true American icon with connotations of youthfulness, strength, toughness, fitness and durability. In addition, it is a timeless brand and one that has become a staple in men's wardrobes."