Reebok has officially inaugurated its new Montreal head office and Innovation Centre. Located in the borough of Saint-Laurent, the newly constructed Reebok headquarters occupies 350,000 square feet and is the new home to both Reebok Canada and Reebok's global hockey division, employing 376 full time people.

Reebok's global hockey division, known as The Hockey Company, houses a state-of-the-art Hockey Research and innovation centre, and the facility consolidates all of the global hockey equipment and apparel activities carried out under the Reebok, CCM, JOFA and KOHO brands.

The new Montreal Headquarters also houses Reebok Canada, a subsidiary of Reebok International Ltd. Reebok Canada is responsible for the marketing and distribution of all Reebok athletic footwear and athletic apparel products throughout Canada. According to the company, the re-location has resulted in creating more than 220 new full time jobs. Reebok branded footwear and apparel will begin shipping from the new distribution centre in late January.