Lifestyle brand supplier AMG Group has been appointed as the exclusive distributor of casual footwear brand Simple in the UK and Eire with immediate effect.

AMG now manages the three footwear brands owned by Deckers Outdoor Corporation in the UK and Eire. In May 2005, AMG was appointed distributor of the sheepskin footwear brand, UGG Australia, since when the brand has experienced significant growth, with sales figures double that of the previous year.

Simple has also experienced significant growth across its product range with its Clog business growing by 30% in 2005 and its Sneakers business by 59%. Outside the USA, the UK has the potential to be the largest international market.

Simple was launched in the 1990s to cater for 21-35-year old consumers who were looking for an alternative to flashy athletic footwear brands. The line of casual shoes combines the comfort of athletic footwear construction with the simple, understated styling of back-to-basics” casual footwear. Since then, the brand has expanded into a full line of clogs, sneakers, and sandals; and in 2005, introduced a new Unclog and Green Toe segments to the line.