Nike, Inc. has launched its Air Max 360 running shoe, which is the first shoe that allows athletes to run on 360 degrees of Nike Air cushioning.

Air Max 360 features a full-length Air-Sole unit that has no foam, just Nike Air cushioning, which is said to provide the softest, smoothest, and most durable experience created in an Air Max shoe to date.

A foamless midsole reduces weight and increases durability. The Air Max 360 is Nike's lightest Air Max shoe to date, weighing less than 13 ounces (12.3 oz, Men's size 9 and 10.8 oz, Women's size 8). With regards to durability, a traditional midsole with foam compresses up to 40% after 300 miles of use whereas Nike Air cushioning retains its original form after 300 miles.

The Air Max 360 also offers improved comfort as Nike has improved the Air-Sole unit to better correspond with pressure points in the foot, while engineering the shoe to provide greater flexibility in the forefoot. The Nike Air unit is surrounded by a cage to provide enhanced integrity and support and is tuned specifically for gender and shoe size for enhanced impact protection. A new seamless sock liner also helps eliminate abrasion on the foot and the midfoot webbing loops are said to provide a superior fit.