Nilit announces new trends
02/12/2008
Israeli-based yarn producer NILIT has announced its new trend concepts for bodywear and active sportswear for the autumn-winter season of 2010 and 2011.
The company said it had sought to “capture the desires of the modern consumer” who seeks multifunctional and easy-to-wear products that offer style, innovation and high performance. It also said there would be versatile products that are hybrids of ready-to-wear, lingerie and activewear for the season in question.
For active sports, innovation and technology are centre-stage and functionality, optimal comfort and high performance are the key. Fibres, fabrics, and glorious colour join forces to create bodywear that boasts both style and total comfort.
In all, the new trendbook defines three trends for autumn-winter 2010–11 for bodywear and highlights the yarns and colours best suited to these trends. The trends are called Easy Living, Out of the Woods and Talk of the Town.
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