Coolmax ad campaign goes global
02/12/2008
Advansa has announced that a new advertising campaign for the Coolmax fabric, which has been running in the US since the summer, has now gone global.
The advertisements feature the brand’s signature tagline, ‘Keep Your Cool, Max Your Performance’, and use striking new photography to portray athletes biking, golfing, running and playing soccer among, other sports, in clothing made from the Coolmax fabric.
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