“If one way be better than another, that you may be sure is nature’s way,” said Greek philosopher Aristotle. It is also a guiding principle of a new cotton brand, Supreme Green Cotton, whose spokesperson, Giannis Tzortzis, happens to be a graduate of Greek literature and philology and wanted to incorporate the master’s thinking into a textiles-focused project. As sales manager for spinning mill Varvaressos, Tzortzis and his colleagues hoped to build on the sustainable cotton story and develop a traceable, efficient and fair supply-chain-focused brand.

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