Gaining B Corporation Certification is proving popular with outdoor brands because it enhances their social and environmental credentials. Getting certified can cost tens of thousands of dollars and it has no legal status. It requires a company to be highly transparent in all aspects of their business, to ask itself hard questions about who it wants to be. It calls for hours and hours of producing documentation. Yet, in the last few months alone, the B Corp community has welcomed more big names including consumer products group Danone and the Guardian Media Group into the fold.

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