From its early days as ‘plastic fantastic’, the miracle material has lost much of its lustre. Campaigns the world over to ban single-use plastics and widely circulated images of beaches strewn with plastic litter have raised global awareness in just a few years. So, when a sportswear brand promotes the use of polyester clothing made from recycled bottles, buyers and consumers are led to believe this is a way to reduce plastic waste, allowing them to do their part in saving the planet.

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