Houdini has long been vocal about its ambitions to leave as little trace on the environment as it can, with CEO Eva Karlsson admitting her team was devastated to learn of the extent of the industry’s microplastics problem while researching its first sustainability report in 2013. The Swedish company has been seeking reduced shedding in its clothing – the impetus behind using Polartec’s Power Air – and pushing ‘design for circularity’ through using mono-materials and bio-based materials choices. Its latest initiative is the first ‘open source’ fleece jacket, the Mono Air Houdi, whose every component and its reason for selection has been published on a dedicated website. 

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