Advocacy group Eco-Age has worked with the Geneva Center for Business and Human Rights to publish a report called The Great Green Washing Machine. Eco-Age founder, cinema producer Livia Firth, instigated the report. The director of the Geneva Center for Business and Human Rights, Professor Dorothee Baumann-Pauly, joined forces with London-based sustainability consultant and former World Bank economist Veronica Bates Kassatly to write it.

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