Expansion into performance and outerwear categories is often a natural step for a fast-growing clothing brand, but when the core company ethos is “nature over oil”, this can present some serious challenges. Almost all performance outerwear is made from polyester, nylon or other synthetic fabrics, which, combined with chemical-based coatings and finishings, enables the garments to offer comfort, weather resistance – and generally do their job. German brand Armedangels set itself a mission of creating the world’s first all-natural windbreaker, staying true to its slogan, ‘made to make a difference’. 

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