Concept shoe has softer impact
Drastic reduction in environmental impact
At Salomon, the footwear team is already working to implement elements of the concept shoe in running footwear that will be available in 2021. “We recognise that we have to do better for the environment by creating footwear that drastically reduces its impact on the planet,” says the company’s vice-president for footwear, Guillaume Meyzenq. “By creating this concept shoe that can be recycled into a ski boot shell, we are showing that it is possible to find alternative materials to create performance footwear. It’s an exciting development that will help lead us to more sustainable footwear solutions in the future.”
Fair play
Play Minded Program has four key areas of focus, all with a ‘play’ theme. In this context there are ‘toys’ (the products themselves), ‘playmakers’ (the people who create the products people use to play outdoors), the ‘playground’ (the places where sports and outdoor activities take place), and the ‘players’ (the people who make up the communities of outdoor and sports enthusiasts). Recently, Jean-Marc Pambet wrote an open letter to explain the strategy. He said he wanted Salomon to be more open and transparent towards key stakeholders, among whom he listed consumers, retail partners, media, professional organisations and “our communities”.
