Key to the business is a partnership with charity Samaritan’s Feet, whose volunteers not only donate shoes to children but wash their feet, as a symbolic gesture, and offer encouragement. It was founded in 2003 by Nigerian Emmanuel Ohonme, who, as a child, won a pair of shoes in a competition organised by a US missionary. He describes the chance to own shoes “was beyond his wildest dreams”, but more important were the words of encouragement given to him by the ‘good Samaritan’. 

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