There can be no doubt that basketball is deeply engrained in the heritage of sportswear giant Nike. Its most famous foray into this market is its Air Jordan range, first conceived for, and endorsed by, US basketball legend Michael Jordan. It remains a crucial part of the brand’s offering more than 30 years after it was first introduced, with the 33rd version of the Air Jordan model released towards the end of last year. It also has partnerships with some of the sport’s modern superstars; the likes of Kyrie Irving, Russell Westbrook and LeBron James have all had basketball shoes released in their honour. 

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