Supplying leather from its tannery, Pittards now employs more than 100 people making shoes for Vivobarefoot in one of its factories in the capital, Addis Ababa, co-managed by Lancelot’s son Galahad and his cousin Asher. “The future is about collaborative supply chains,” says Mr Hankey. “Vivo is a great example of that, there’s a lot of trust and sharing between us. They are at the front end — design, development and marketing — and we offer a vertical supply chain because we supply the leather from the tannery as well as the shoes.”

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