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Isbjörn uses PrimaLoft fleece in new collection

Outdoor children’s clothing brand Isbjörn has expanded its partnership with performance insulation and fabric developer PrimaLoft.

The two companies first worked together in 2016, when Isbjörn used PrimaLoft Black Insulation Eco, which is made from 60% recycled content, in its Frost lightweight jacket.

It had now introduced the Panda PrimaLoft stretch hoodie, which is made with PrimaLoft’s Silver Insulation Performance Fleece. A proprietary water-repellent treatment is said to accelerate the rate at which the fleece dries by 44%. It also retains 99% of warmth, even in extremely wet conditions. 

Isbjörn is a bluesign trademark partner and places environmental responsibility high on its list of priorities. It strives to use recycled materials and to avoid using chemicals that can harm the environment. Its new range, of which the PrimaLoft hoodie is part, is more than 90% blusign product approved.



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