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Three cities on shortlist for future location of OutDoor exhibition

The European Outdoor Group (EOG) held its annual assembly at the end of January, with the future of the OutDoor exhibition top of the agenda.

It was announced in November that EOG had been carrying out a comprehensive review of the event with the help of independent experts. The review is part of EOG’s Vision 2020 project and examined all aspects of what the industry needs from OutDoor.

At the annual assembly, EOG members were presented with proposals for the long-term future of OutDoor by three potential partners - Messe Friedrichshafen, Messe Hamburg and Messe München.  

A digital voting process began on February 1, with all EOG members given the opportunity to vote for their preferred option. EOG has said the result will be announced by February 14 at the latest. The successful partner will run OutDoor from 2019.

John Jansen, EOG president, said: “The Vision 2020 process has been comprehensive, robust and transparent.  It has looked at all aspects of what our sector needs from OutDoor and has thoroughly reviewed the definition of what a trade show platform needs to deliver in a rapidly changing market. “

He explained that the three partners on the shortlist “embraced the challenge that we set them” of how to make OutDoor into “a true focus point for thought leadership in our sector”.  

“The final decision about the future direction of OutDoor now lies in the hands of the EOG membership, in the final stage of a truly democratic process,” Mr Jansen concluded.

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