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Patagonia wants its customers to help save the planet

US outdoor brand Patagonia has launched a new digital platform that allows its customers to connect with local grassroots organisations working to save the planet.

The goal of the platform, which is called Patagonia Action Works, is to help the brand’s customers learn more about local environmental issues and about how to get involved with events, petitions, fundraising and volunteering. 

The brand has said the launch of the initiative comes at a time of “unprecedented threats to our planet”. A video featuring Patagonia founder Yvon Chouinard explaining the initiative can be found here

Patagonia has contributed nearly $90 million to grassroots organisations through its ‘1% for the Planet’ programme. This has included support for thousands of community-based groups. 

“The biggest question I get from our community and customers is, ‘What can I do to save the planet?’” said Patagonia CEO Rose Marcario. “This platform makes it easy to connect with organisations in your neighbourhood who are working every day on local issues. We have decades of experience with these groups, and our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”

Patagonia Action Works will launch with a national tour that aims to bring together community members and environmental organisations. The full list of stops on the tour is available on the Patagonia website



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