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Finisterre takes the fight to microplastics

Cornwall-based cold-water surf brand Finisterre has launched a new swimwear collection which it hopes will raise awareness of the problem of microplastic pollution in the seas and oceans.

The products in the collection are made from Econyl yarn, derived from regenerated nylon waste collected from the oceans and landfill. This includes material from discarded fishing nets. Finisterre has been using Econyl in its swimwear for a number of years. 

“Our commitment to raising awareness of the microplastics issue has fuelled not only discussion and action at Finisterre, it has also had an impact on our design and creativity,” the brand explained.

The swimwear range has a special microplastic print which is designed to encourage discussion of this issue. It will feature on swimwear, T-Shirts, shorts and accessories in Finisterre’s summer range. 

The brand will donate 10% of profits from the sale of all products within the microplastics collection to Surfers Against Sewage, a UK-based grassroots conversation group that works to protect oceans, beaches and wildlife. Finisterre describes this group as “long-time friends and neighbours”. 

Alongside the release of its microplastics swimwear collection, Finisterre has also released a video entitled ‘Beneath the Surface: Microplastics’. It features founder Tom Kay describing why fighting microplastic pollution is so important to him and his brand. 

“The collective force of our community really can make a change,” he says.

The full video can be viewed here.



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