Español Français Deutsch Italiano Português 汉语

A&E unveils thread counterfeiting solution

Industrial thread manufacturer American & Efird (A&E) will use the forthcoming Texprocess exhibition in Frankfurt (May 14-17) to introduce its new line of advanced identification threads.

These threads, which will be marketed under the brand name ‘Integrity’, have been developed alongside Applied DNA Sciences. They are based on this company’s CertainT authenticity platform.

Discussing this preview at Texprocess, A&E president, Chris Alt, said: “One of the big challenges brands face today centres around authenticity. Loss of revenue, reputation and brand trust are some of the potential outcomes of counterfeit products.”

A&E and Applied DNA first announced they were working together on an anti-counterfeiting platform for sewing thread in early-2018. At the time, the partners said their aim was to help brands protect their products. 

Now, A&E has said the ‘Integrity’ thread line offers the opportunity to add “advanced identification” to a product, allowing for greater transparency in the manufacturing process. 

For his part, Dr James Hayward, CEO of Applied DNA, said: “Our collaboration with A&E to adopt the CertainT platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains.”



Share this story:

DuPont Tate & Lyle D 2018

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.

Copyright © 2019 World Trades Publishing Limited. All Rights Reserved.