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A dive back into the pool for Puma

Sports brand Puma will launch its first swimming collection since 2016 next year, with the products becoming available in February.

Its stitchd subsidiary will include swimsuits, rash guards, bikinis, board shorts and trunks in a wide range of colours and styles in the collection.

Head of product at stitchd, Jutta Brenneisen, said the collection will meet the needs of “fashion-conscious consumers”. The products will be aimed at “committed hobby athletes and those who just want to look their best by the water”.

All swim shorts in the collection are made from 100% Repreve recycled polyester. 

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