News

MK aims for the bottom line

18/06/2009

Wyoming-based Mountain Khakis (MK) is taking an unusual approach to promotion for its outdoor trousers at the Outdoor Retailer show in Salt Lake City in July.Visitors at the show can order one or two pairs of MK shorts or trousers in the build-up to the show for the discounted price of $20 per pair. Once in Salt Lake City, they will have to call...

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