During the fourth quarter of 2009, the adidas Group changed its organisational structure, dividing its operating activities into six segments: wholesale, retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey and other centrally managed brands.

The results of the adidas and Reebok brands are now combined under wholesale and retail, while the results for TaylorMade-adidas Golf, Rockport and Reebok-CCM Hockey (the latter two were formerly part of the Reebok segment) as well as other centrally managed brands (formerly part of the adidas segment) are aggregated under other businesses.

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