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Customers will pay more for greener textiles, new survey suggests

01/09/2010

Consumers are increasingly willing to spend more money on sustainably produced products, according to a new study from the E-Commerce-Center Handel (ECC), Institut für Handelsforschung (IfH), and Stayfair.de. The report suggests consumers are prepared to dig deeper for items such as eco-friendly textiles and food.

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