US sportswear brand Nike has announced today Michael Egeck has been named as CEO of Hurley International, LLC. Mr Egeck will begin his new role on October 3 and will report directly to Roger Wyett, president of Nike.

“We look forward to welcoming Michael into the Nike family,” said Mr Wyett. “With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth. He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide.”

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