German fashion house Hugo Boss has sharply raised its earnings outlook for 2015 as it increases its network of stores and eyes strong growth in China. Sportswear has become more important to the group, and its sponsorship activities with sports such as golf, Formula 1 and sailing are proving popular in Asia. “The Chinese are looking out for great sportswear, they look for something branded,” CEO Claus-Dietrich Lahrs said.

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