Swedish outdoor brand Haglöfs has announced that it has established a subsidiary in Japan. The move reflects Haglöfs’ global strategy and commitment to the Asian markets.

The company already has a subsidiary in South Korea and is now taking the next step in its global expansion by setting up a subsidiary in Japan. Until now, the market has been served by Haglöfs’ distributor, Fullmarks, which has represented the brand since 1994.

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