News

BFC joins forces with adidas

29/05/2012

Sportswear brand adidas and the British Fashion Council (BFC) recently joined forces in search of new design talent to launch the adidas London 2012 Design award collection.

The BFC and adidas asked course tutors from several UK design colleges to take part in the competition. The brief was to design an innovative collection for style-conscious 16 to 28-year-olds to represent London during the 2012 Olympic and Paralympic Games.

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