News

Adidas expects “considerable” rise in outdoor sales

16/01/2013

German sportswear group adidas plans to boost sales of its outdoor products to €500 million by 2015, up from €300 million in 2011, according to Bloomberg – an increase of 66%. It is hoping to grow the division from 2.3% of its revenue in 2011 to 2.9% of the €17 billion of group revenue it forecasts by 2015. Its head of outdoor, Rolf Reinschmidt, ...

To continue reading this story, please sign in or register.