Woolmark Company out to “change misconceptions” around washable wool
30/08/2013
The Woolmark Company is rolling out a new campaign for washable wool, with, it has said, the underlying message that wool is easy to care for. “Research shows that consumers value ease of care, and strongly associate wool with being hard to care for,” the Woolmark Company, run by woolgrowers’ marketing body Australian Wool Innovation, on...
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