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Adidas to renew focus on cycling market

03/09/2013

Adidas has received a gold award at Germany-based cycling trade fair Eurobike for in its adizero cycling jersey, which weighs just 65 grams. The jersey combines breathable, stretchable, wind protecting fabric with an engineered knitted rear panel designed to dissipate moisture. Bernhard Knoche, global director for adidas cycling, said: “With our ...

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