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Nike pushes sports participation in underserved Turkey

17/09/2013

Nike has unveiled its new Just Do It campaign in Turkey, where sport participation is among the lowest in Europe. At the heart of the campaign is a film featuring football players Burak Yilmaz and Didier Drogba, runner Gamze Bulut, volleyball player Naz Aydemir and basketball players Engin Atsür and Birsel Vardali. “Everyone can enjoy the...

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