Nike pushes sports participation in underserved Turkey
17/09/2013
Nike has unveiled its new Just Do It campaign in Turkey, where sport participation is among the lowest in Europe. At the heart of the campaign is a film featuring football players Burak Yilmaz and Didier Drogba, runner Gamze Bulut, volleyball player Naz Aydemir and basketball players Engin Atsür and Birsel Vardali. “Everyone can enjoy the...