Latin American consumers uninformed about cotton, claims ICAC
04/10/2013
The Latin American cotton market is showing impressive growth, according to a presentation given at the 72nd plenary meeting of the International Cotton Advisory Committee (ICAC) in Cartagena, Colombia.
Titled ‘Promotion Strategies to Effectively Meet the Challenges to Cotton Sustainability’, speaker director of supply chain marketing in Latin America for Cotton Incorporated Jaime Flores welcomed this growth but warned that consumer awareness needs to become a key focus.
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